As a mea culpa, Google supports Do Not Track initiative

A future version of the Chrome browser will enhance the privacy of Internet users by embedding a system of protection Do Not Track.

In 2010, the FTC, Federal Trade Commission, asked the browser vendors to implement solutions to protect users targeted advertisements. The body responsible for regulating trade in the United States wanted the user to fully control the personal information collected by websites and if necessary, change them.

Firefox was the first browser to implement this technology. In Mozilla, this is to send an HTTP request to sites stating that the user does not wish to be drawn. In IE 9, Microsoft has adopted a slightly different system of protection which is in the form of a list (Tracking Protection List – TPL) containing addresses that the browser can only call when the user has typed the URL or click on a direct link. For its part, Apple also introduced its mechanism for developers in Safari 5.1.

The Do Not Track type systems does concern advertising and as reported by the Wall Street Journal, Facebook will still be able to collect information on the use of the “Like” button for example. Still, advertisers and companies specializing in the tracing of users agreed to follow the instructions of the Do Not Track and shall not use this data for advertising purposes.

Last week we learned that Google had voluntarily changed its advertising code to override the privacy settings of the Safari browser on iOS and Mac OS X. A few days later, Susan Wojcicki, vice president of the advertising department at Google says be happy to “join this industrial agreement to respect the Do Not Track”. Chrome browser embark a safety device by year’s end. Note that Google has made available an extension for Chrome.

Subsequently these implementations should be standardized and be built around a standard devised by the W3C.

Edited on 12/07/2012 at 9:52

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